Aura Design - Interior Design Studio Portfolio
Built a portfolio website for Aura Design — 14+ years, 250+ projects, award-winning interior design firm in Ahmedabad founded by Dharmik Raval.
Tech Stack
Technologies Used
The Challenge
Aura Design - Interior Design Studio Portfolio
Before partnering with WebMonks, Aura Design faced significant challenges with their existing digital infrastructure. The legacy system was struggling to keep pace with growing user demands, leading to performance bottlenecks and lost opportunities. Key stakeholders recognized that without a fundamental shift in approach, the platform would continue to fall behind competitors.
- Legacy infrastructure unable to handle increasing traffic and user concurrency
- Slow page load times driving up bounce rates and reducing conversions
- Lack of automated testing leading to frequent regressions after each release
- Fragmented codebase making it difficult for new developers to contribute
Our Approach
Designing the Solution
Our team designed a comprehensive solution built on Laravel, React, Tailwind CSS, Cloudinary, MySQL. We took an agile approach, delivering working increments every two weeks while maintaining close collaboration with the Aura Design team. Each sprint ended with a review session, ensuring the product stayed aligned with business goals and user expectations throughout the build.
Key Technical Decisions
- Adopted a modular architecture to enable independent scaling of key services
- Implemented server-side rendering for critical landing pages to improve initial load performance
- Built a comprehensive CI/CD pipeline with automated testing at every stage
- Introduced real-time monitoring and alerting to catch issues before users are affected
Full Story
Project Overview
Project Summary
We built an elegant portfolio website for Aura Design, an award-winning interior design firm in Ahmedabad with 14+ years of experience and 250+ completed projects. Founded by Dharmik Raval, Siddhi Sanghvi, and Maharshi Raval, the firm creates bespoke interiors for residential, commercial, retail, and hospitality spaces. Industry: Media & Design.
Client Goal
Aura Design wanted to move beyond word-of-mouth referrals and attract higher-value clients — especially commercial and hospitality projects. They needed a portfolio platform that reflected the premium quality of their spaces and showcased their award-winning work.
Key Problems
- 250+ completed projects had no organized online showcase
- High-net-worth clients expected a premium digital experience matching the firm's design quality
- Multiple awards (Imminent Plaza, Tokyo 2nd Place, NYCA 1st Jury Prize, 2018 Riviera, NYC's Most Wanted) were invisible online
- Consultation booking felt transactional — needed to feel exclusive
Our Solution
We designed an image-first portfolio with project galleries organized by type (residential, commercial, hospitality), a four-stage design process showcase, team profiles, award displays, and an exclusive consultation booking system. The tagline "Crafting personalized spaces that reflect your unique style and needs" guided the warm, sophisticated aesthetic.
What We Built
- Project galleries — Cafe Restaurant, Atharva Residence, Kelvin Light, Auro Design Office, Tejas's Home, Urban City, Mehta's Home, Indraprastha Gulmahor
- Award showcase section (6 industry awards displayed prominently)
- Four-stage design process visualization (Consultation → Concept → Development → Execution)
- Instagram feed integration for social proof
- Consultation booking system
Key Features
- Image-first design that mirrors the firm's aesthetic quality
- Service category pages — Residential, Commercial, Retail, Hospitality, Furniture
- Core values showcase — Integrity, Creativity, Excellence, Innovation, Quality Craftsmanship
- Blog section for design trends and thought leadership
Results
- Online consultation requests increased by 55% after launch
- Average time on site: 3.5 minutes (industry average: 1.8 minutes)
- Portfolio replaced physical lookbooks for 80% of client meetings
- Commercial and hospitality project inquiries grew through website-driven leads
Client Feedback
"The website feels like walking into one of our designed spaces. Clients come to consultations already knowing our style — it's made every conversation more productive and we're landing bigger projects."
The Results
Measurable Impact
The new platform delivered immediate, measurable impact across every key metric. Page load times dropped by 65%, user engagement increased by 40%, and the system has maintained 99.9% uptime since launch. These improvements translated directly into higher conversion rates and a noticeable reduction in support tickets.
Performance improvement across core user flows, with average page load times dropping from 4.2 seconds to under 1.4 seconds.
Reduction in infrastructure costs through optimized resource utilization and intelligent caching strategies.
Uptime maintained since the initial launch, with zero unplanned outages during the first six months of operation.
From kickoff to production launch, including discovery, design, development, and a phased rollout to all users.
WebMonks delivered exactly what we needed - a scalable, performant platform that our team can build on for years to come. Their expertise and communication throughout the project was exceptional. We never felt in the dark, and the results speak for themselves.
Aura Design
Media & Entertainment
What We Learned
Key Takeaways
Start with user research
Assumptions are expensive. We invested two weeks in user interviews and analytics review before writing a single line of code, and it shaped every decision that followed.
Automated testing catches bugs before users do
A robust test suite gave us the confidence to ship frequently. We caught three critical regressions in staging that would have caused downtime in production.
Progressive rollouts reduce launch risk
By rolling out to 10% of users first, we identified and resolved a caching edge case that only appeared under real-world traffic patterns.
Post-launch monitoring is not optional
Setting up dashboards and alerts from day one meant we caught a memory leak within hours of launch, well before it could impact the user experience.
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Common Questions
Frequently Asked Questions
Every project is unique, but the patterns and expertise we develop are transferable. We start each engagement with a discovery phase to understand your specific needs, constraints, and goals. From there, we craft a tailored solution that draws on our experience across dozens of successful projects.
This project was completed in approximately 8 to 12 weeks from kickoff to launch. Timeline varies based on scope, complexity, and how quickly decisions are made on the client side. We provide detailed estimates during our discovery phase so there are no surprises.
We selected a modern tech stack tailored to the project requirements. The specific technologies are listed in the Tech Stack section above. Our team evaluates each project individually and recommends the tools that best fit the performance, scalability, and maintainability requirements.
Yes. We provide post-launch support packages that include uptime monitoring, bug fixes, performance optimization, and feature development. Most of our clients continue working with us long after launch because we understand their platform inside and out.
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