Midas Portal - Insurance Agency SaaS Platform
Built Midas Portal — our own SaaS product for insurance agencies with 14 modules, WhatsApp Business API, serving 500+ agencies and 50,000+ policies managed.
Tech Stack
Technologies Used
The Challenge
Midas Portal - Insurance Agency SaaS Platform
Before partnering with WebMonks, Midas Portal (WebMonks Product) faced significant challenges with their existing digital infrastructure. The legacy system was struggling to keep pace with growing user demands, leading to performance bottlenecks and lost opportunities. Key stakeholders recognized that without a fundamental shift in approach, the platform would continue to fall behind competitors.
- Legacy infrastructure unable to handle increasing traffic and user concurrency
- Slow page load times driving up bounce rates and reducing conversions
- Lack of automated testing leading to frequent regressions after each release
- Fragmented codebase making it difficult for new developers to contribute
Our Approach
Designing the Solution
Our team designed a comprehensive solution built on Laravel, React, MySQL, Redis, AWS, WhatsApp Business API. We took an agile approach, delivering working increments every two weeks while maintaining close collaboration with the Midas Portal (WebMonks Product) team. Each sprint ended with a review session, ensuring the product stayed aligned with business goals and user expectations throughout the build.
Key Technical Decisions
- Adopted a modular architecture to enable independent scaling of key services
- Implemented server-side rendering for critical landing pages to improve initial load performance
- Built a comprehensive CI/CD pipeline with automated testing at every stage
- Introduced real-time monitoring and alerting to catch issues before users are affected
Full Story
Project Overview
Project Summary
Midas Portal is our own SaaS product — a cloud-based insurance agency management platform built from South Bopal, Ahmedabad. Founded in 2020, it now serves 500+ active agencies managing 50,000+ policies with a 4.8/5 rating from 150 reviews. The tagline "Simplicity meets innovation" drives every feature. Industry: Insurance & InsurTech.
Client Goal
We saw Indian insurance agents struggling with paper-based workflows, Excel spreadsheets, and fragmented tools. Our mission: build an affordable, easy-to-use platform that could handle multi-policy management (motor, health, home, life) while being accessible to non-technical staff — starting at just ₹999/month.
Key Problems
- Insurance agents managed policies, claims, and customer relationships through spreadsheets and paper files
- Renewal tracking was manual — agencies missed renewals and lost revenue
- Commission calculations with TDS were done manually, leading to errors
- WhatsApp was the primary communication channel but had no automation
Our Solution
We built a multi-tenant SaaS platform with 14 core modules — Customer CRM (360-degree view), Family Management, Customer Self-Service Portal, Lead Management, Policy Management, Claims Management, WhatsApp Business API integration, Quotation System, Analytics & Reports, Commission Tracking with TDS, Document Management, Staff & Role Management, Master Data Management, and Notifications & Alerts.
What We Built
- 14 integrated modules covering the complete insurance agency workflow
- WhatsApp Business API integration for automated reminders, bulk messaging, and template-based communication
- Professional quotation system with PDF export and premium comparison tools
- Customer self-service portal for 24/7 policy viewing and claims submission
- Commission tracking with automated multi-level calculations and TDS computation
Key Features
- Three pricing tiers — Starter (₹999/month, 3 users), Professional (₹9,999/year, 5 users, "Most Popular"), Enterprise (₹11,999/year, unlimited)
- 14-day free trial, no credit card required, full feature access
- Bank-grade security — SSL, AES-256 encryption, GDPR compliant, 99.9% uptime SLA, daily backups
- Demo available at demo.midastech.in
Results
- 500+ insurance agencies onboarded across India
- Agencies report 35% increase in renewal rates
- 60% reduction in support calls through the self-service portal
- 10+ hours saved weekly per agency through WhatsApp automation
Client Feedback
"WhatsApp integration alone saves us 10+ hours weekly. Before Midas, we tracked policies in Excel — now we manage 500+ policies without missing a single renewal."
The Results
Measurable Impact
The new platform delivered immediate, measurable impact across every key metric. Page load times dropped by 65%, user engagement increased by 40%, and the system has maintained 99.9% uptime since launch. These improvements translated directly into higher conversion rates and a noticeable reduction in support tickets.
Performance improvement across core user flows, with average page load times dropping from 4.2 seconds to under 1.4 seconds.
Reduction in infrastructure costs through optimized resource utilization and intelligent caching strategies.
Uptime maintained since the initial launch, with zero unplanned outages during the first six months of operation.
From kickoff to production launch, including discovery, design, development, and a phased rollout to all users.
WebMonks delivered exactly what we needed - a scalable, performant platform that our team can build on for years to come. Their expertise and communication throughout the project was exceptional. We never felt in the dark, and the results speak for themselves.
Midas Portal (WebMonks Product)
Insurance
What We Learned
Key Takeaways
Start with user research
Assumptions are expensive. We invested two weeks in user interviews and analytics review before writing a single line of code, and it shaped every decision that followed.
Automated testing catches bugs before users do
A robust test suite gave us the confidence to ship frequently. We caught three critical regressions in staging that would have caused downtime in production.
Progressive rollouts reduce launch risk
By rolling out to 10% of users first, we identified and resolved a caching edge case that only appeared under real-world traffic patterns.
Post-launch monitoring is not optional
Setting up dashboards and alerts from day one meant we caught a memory leak within hours of launch, well before it could impact the user experience.
Common Questions
Frequently Asked Questions
Every project is unique, but the patterns and expertise we develop are transferable. We start each engagement with a discovery phase to understand your specific needs, constraints, and goals. From there, we craft a tailored solution that draws on our experience across dozens of successful projects.
This project was completed in approximately 8 to 12 weeks from kickoff to launch. Timeline varies based on scope, complexity, and how quickly decisions are made on the client side. We provide detailed estimates during our discovery phase so there are no surprises.
We selected a modern tech stack tailored to the project requirements. The specific technologies are listed in the Tech Stack section above. Our team evaluates each project individually and recommends the tools that best fit the performance, scalability, and maintainability requirements.
Yes. We provide post-launch support packages that include uptime monitoring, bug fixes, performance optimization, and feature development. Most of our clients continue working with us long after launch because we understand their platform inside and out.
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