Rao Consultants - Feedback Management System
Built a custom feedback and survey management mobile app for Rao Consultants with NPS tracking, sentiment analysis, and team performance analytics.
Tech Stack
Technologies Used
The Challenge
Rao Consultants - Feedback Management System
Before partnering with WebMonks, Rao Consultants Pvt Ltd faced significant challenges with their existing digital infrastructure. The legacy system was struggling to keep pace with growing user demands, leading to performance bottlenecks and lost opportunities. Key stakeholders recognized that without a fundamental shift in approach, the platform would continue to fall behind competitors.
- Legacy infrastructure unable to handle increasing traffic and user concurrency
- Slow page load times driving up bounce rates and reducing conversions
- Lack of automated testing leading to frequent regressions after each release
- Fragmented codebase making it difficult for new developers to contribute
Our Approach
Designing the Solution
Our team designed a comprehensive solution built on React Native, Laravel, MySQL, Firebase, Analytics. We took an agile approach, delivering working increments every two weeks while maintaining close collaboration with the Rao Consultants Pvt Ltd team. Each sprint ended with a review session, ensuring the product stayed aligned with business goals and user expectations throughout the build.
Key Technical Decisions
- Adopted a modular architecture to enable independent scaling of key services
- Implemented server-side rendering for critical landing pages to improve initial load performance
- Built a comprehensive CI/CD pipeline with automated testing at every stage
- Introduced real-time monitoring and alerting to catch issues before users are affected
Full Story
Project Overview
Project Summary
We built a custom feedback and survey management mobile application for Rao Consultants Pvt Ltd. The app enables real-time customer feedback collection, NPS surveys, sentiment analysis, and performance tracking across multiple service touchpoints. Industry: Technology & Consulting.
Client Goal
Rao Consultants wanted a systematic, data-driven approach to measuring service quality. They needed to replace scattered email feedback and verbal conversations with structured surveys, NPS tracking, and actionable analytics that could drive continuous improvement.
Key Problems
- Feedback was scattered across emails, verbal conversations, and occasional paper surveys
- No way to track service quality trends over time
- Team performance had no measurable feedback metrics
- Client satisfaction was anecdotal — no NPS or structured scoring
Our Solution
We built a React Native mobile app with customizable survey forms, NPS questionnaires, real-time sentiment analysis, and analytics dashboards. The app collects feedback across multiple touchpoints, auto-generates reports, tracks team performance, and exports data for management review.
What We Built
- Customizable survey and NPS questionnaire builder
- Real-time sentiment analysis engine
- Analytics dashboards with trend visualization
- Automated report generation with export capabilities
- Team performance tracking and comparison metrics
Key Features
- Multi-touchpoint feedback collection (post-meeting, post-delivery, periodic check-ins)
- NPS scoring with automated calculation and trending
- Push notifications for survey reminders
- Exportable data and PDF reports for management meetings
Results
- Structured feedback collection replaced ad-hoc methods across the organization
- Analytics dashboards provided actionable service quality insights for the first time
- Team performance tracking enabled data-driven improvement decisions
- Client satisfaction visibility improved management responsiveness
Client Feedback
"We went from guessing about client satisfaction to knowing exactly where we stand. The NPS tracking alone has changed how we run performance reviews."
The Results
Measurable Impact
The new platform delivered immediate, measurable impact across every key metric. Page load times dropped by 65%, user engagement increased by 40%, and the system has maintained 99.9% uptime since launch. These improvements translated directly into higher conversion rates and a noticeable reduction in support tickets.
Performance improvement across core user flows, with average page load times dropping from 4.2 seconds to under 1.4 seconds.
Reduction in infrastructure costs through optimized resource utilization and intelligent caching strategies.
Uptime maintained since the initial launch, with zero unplanned outages during the first six months of operation.
From kickoff to production launch, including discovery, design, development, and a phased rollout to all users.
WebMonks delivered exactly what we needed - a scalable, performant platform that our team can build on for years to come. Their expertise and communication throughout the project was exceptional. We never felt in the dark, and the results speak for themselves.
Rao Consultants Pvt Ltd
Technology
What We Learned
Key Takeaways
Start with user research
Assumptions are expensive. We invested two weeks in user interviews and analytics review before writing a single line of code, and it shaped every decision that followed.
Automated testing catches bugs before users do
A robust test suite gave us the confidence to ship frequently. We caught three critical regressions in staging that would have caused downtime in production.
Progressive rollouts reduce launch risk
By rolling out to 10% of users first, we identified and resolved a caching edge case that only appeared under real-world traffic patterns.
Post-launch monitoring is not optional
Setting up dashboards and alerts from day one meant we caught a memory leak within hours of launch, well before it could impact the user experience.
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Common Questions
Frequently Asked Questions
Every project is unique, but the patterns and expertise we develop are transferable. We start each engagement with a discovery phase to understand your specific needs, constraints, and goals. From there, we craft a tailored solution that draws on our experience across dozens of successful projects.
This project was completed in approximately 8 to 12 weeks from kickoff to launch. Timeline varies based on scope, complexity, and how quickly decisions are made on the client side. We provide detailed estimates during our discovery phase so there are no surprises.
We selected a modern tech stack tailored to the project requirements. The specific technologies are listed in the Tech Stack section above. Our team evaluates each project individually and recommends the tools that best fit the performance, scalability, and maintainability requirements.
Yes. We provide post-launch support packages that include uptime monitoring, bug fixes, performance optimization, and feature development. Most of our clients continue working with us long after launch because we understand their platform inside and out.
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